The Opportunity Canvas

The Opportunity Canvas  is used to find the truffles in the customer journey. However, it is not a classic customer journey. Lean Service Design focuses on the opportunities that result from the journey. This may sound like a semantic detail, but it is very important….

The Purpose Canvas

This canvas is the core of Lean Service Design. It can be used to answer the question of “why”, the “raison d’être” of your project. The Purpose Canvas is divided into a business and a customer perspective and condenses the insights gained with the Persona…

The People Canvas

With today’s post we start the series introducing the five main canvases of Lean Service Design: People, Purpose, Opportunities, Ideas and Experiments. The People Canvas should always mark the beginning of a service design process. With this canvas you get a picture of the customer…

The Power of Values

Values are crucial when we develop services and products. We humans are constantly weighing up whether or not we should get involved with other people, things, products and situations. Whether we want to invest attention, time and energy for them. To determine this, the human…

Scaled Thinking

The respective “flight altitude” with which you consider an aspect of your service design is also decisive. Who doesn’t know this: You come to a kick-off meeting and the CEO gives a monologue about how important the project is and that we absolutely need an…

Lean Service Design Cycle

Welcome to the start of our series in which we would like to introduce you to the Lean Service Design Framework in all its facets. We will discuss the most important canvases, explain their objectives and strengths, as well as theoretical background information on important…

Digitalisierung des Kundenmanagements

Stärkung der Kundenbeziehungen mit digitalen Instrumenten Eine mehrstufige Distribution, die keine direkte Beziehung zwischen Hersteller und Endkunde bietet, stellt sich immer die Frage nach Ansätzen für eine indirekte Beziehungspflege – egal ob B2B2B oder B2B2C. Eine Möglichkeit besteht darin, den Zwischenhandel so gut wie möglich…