The Opportunity Canvas
The Opportunity Canvas is used to find the truffles in the customer journey. However, it is not a classic customer journey. Lean Service Design focuses on the opportunities that result from the journey. This may sound like a semantic detail, but it is very important….
The Purpose Canvas
This canvas is the core of Lean Service Design. It can be used to answer the question of “why”, the “raison d’être” of your project. The Purpose Canvas is divided into a business and a customer perspective and condenses the insights gained with the Persona…
The People Canvas
With today’s post we start the series introducing the five main canvases of Lean Service Design: People, Purpose, Opportunities, Ideas and Experiments. The People Canvas should always mark the beginning of a service design process. With this canvas you get a picture of the customer…
The Power of Values
Values are crucial when we develop services and products. We humans are constantly weighing up whether or not we should get involved with other people, things, products and situations. Whether we want to invest attention, time and energy for them. To determine this, the human…
The inter connection of the LSD Canvases
The LSD Canvases represent a service design process, and aim to enable you to transfer work results from one canvas to the next and deepen them in detail. This structure is one of the key strengths of Lean Service Design. We will now take a…
Sie wollen einen Pitch ausschreiben? You better don’t!
Pitches oder als Offertausschreibung getarnte Pitches sind weder zielführend noch wirtschaftlich intelligent. Sie sind nicht mehr als eine Unart, die aus früheren analogen Zeiten übernommen wurden, wo die schöne heile Welt fassbar und die Aufträge überschaubar waren. Und sie sind das beliebteste Alibi-Instrument für Menschen,…