The Opportunity Canvas

The Opportunity Canvas  is used to find the truffles in the customer journey. However, it is not a classic customer journey. Lean Service Design focuses on the opportunities that result from the journey. This may sound like a semantic detail, but it is very important….

The Purpose Canvas

This canvas is the core of Lean Service Design. It can be used to answer the question of “why”, the “raison d’être” of your project. The Purpose Canvas is divided into a business and a customer perspective and condenses the insights gained with the Persona…

The People Canvas

With today’s post we start the series introducing the five main canvases of Lean Service Design: People, Purpose, Opportunities, Ideas and Experiments. The People Canvas should always mark the beginning of a service design process. With this canvas you get a picture of the customer…

The Power of Values

Values are crucial when we develop services and products. We humans are constantly weighing up whether or not we should get involved with other people, things, products and situations. Whether we want to invest attention, time and energy for them. To determine this, the human…